DADA/ ’dada: An early 20th century art movement founded on mockery towards accepted aesthetic criteria with an aim to destroy traditional values in art.
SALON /səˈlän/: A meeting ground for dialogue. An incubator for revolution. A space for transformation and awakening.
Historically, a salon was a gathering. An opportunity for like-minded thinkers to come together and discuss politics, literature and art, salons were driven by free expression and welcomed diverse voices and viewpoints. The most underground salons were a respite for radical thinkers. The most infamous spawned cultural and artistic movements that shaped decades of critical thought.
Inspired by Dadaist artists who challenged social norms and created a critical movement in the process, SODADA Salon founder Solange Sarria reframed traditional notions of beauty.
An interdisciplinary artist and serial entrepreneur, Solange introduced inclusivity and authenticity to the beauty industry. Solange’s ethos took a sculptural approach to hairdressing, a technique that allowed her to uniquely highlight the natural beauty found in a diverse range of hair types.
Blending activism with beauty, SODADA was dedicated to empowering clients in a serene space in which individuality was their strongest asset.